What is Social Media Marketing ?
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a… (12 comments)

After all the excitement around rich media mobile advertising at Mobile World Congress, getting your rich media campaigns up and running is a simple and straightforward process. A typical rich media campaign involves 5 key steps and the involvement of various stakeholders.The table and summary below, taken from our new rich media white paper, outlines the… (13 comments)