The bottom line is that if someone is signed into their Google account and then does a google search and ends up at your website, their search query will not show up in your analytics.
So what does this mean for internet marketing?
I personally have always held the belief that it is more important to be proactive than reactive. I don’t necessarily base my internet marketing decisions based on what has already happened, but rather what I want to have happen.
I admit that not knowing how much traffic a certain key phrase is actually bringing will make it harder to determine which phrases to target more aggressively, but the fact that google is doing this plays right into my theory of going after long tail key phrases when I do SEO.
If you put all of your eggs in one key phrase basket then this change might effect you more that it would me. What ultimately matters to me is that I get traffic that converts into sales. In the end I don’t care if they searched donkey socks or internet marketing, as long as they buy my product.
So what should you do?
Do exactly what you have been doing. Create good content, build quality links and test your landing pages to increase conversions. I guess not much has changed has it.